<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://trollbeads.ee/blogs/news/love-of-paws-behind-the-scenes</loc>
    <lastmod>2026-01-06T10:26:52+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/TBC_BTS_Love_of_Paws_still_1_1.3.1_25676e5e-abdc-4966-b8a0-79b5ab698282.jpg?v=1767695212</image:loc>
      <image:title>Love of Paws - Behind the scenes</image:title>
      <image:caption>Trollbeads photoshoot behind the scene</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/peoples-bead-jury-2016-archive-footage-from-trollbeads-hq</loc>
    <lastmod>2026-01-06T10:27:52+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/celebrate_life_9023f667-177a-4971-8374-e9e50234e4d5.webp?v=1767695272</image:loc>
      <image:title>People&apos;s Bead jury 2016: Archive footage from Trollbeads HQ</image:title>
      <image:caption>People&apos;s Bead winner 2016: Celebrate Life. Glass bead with rainbow colours on a silver bangle. </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/city-beads</loc>
    <lastmod>2026-01-06T10:25:58+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Rome_city_bead_6908c1a1-d366-49cd-b665-7993bcb67939.webp?v=1767695158</image:loc>
      <image:title>A world journey through nine iconic cities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/exclusive-insights-with-lise-aagaard</loc>
    <lastmod>2026-01-06T10:27:40+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Lise_portrait_Half-Block-Full-image-768x430_88278361-5b39-4840-9b82-947800f8a921.jpg?v=1767695260</image:loc>
      <image:title>Exclusive insights with Lise Aagaard</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/halloween-with-trollbeads</loc>
    <lastmod>2026-01-06T10:26:11+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/HB-Halloween-some-2023-02_02_1a4865b9-ecf0-4c4b-9e6b-1bca5ad1a25b.jpg?v=1767695171</image:loc>
      <image:title>Halloween with Trollbeads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/feeling-royal</loc>
    <lastmod>2026-01-06T10:45:49+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/TGLBE-20422_A_753e8f9a-19e3-459d-9e82-8983ec49dead.jpg?v=1767696349</image:loc>
      <image:title>Feeling Royal?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-peak-winter-collection-2024-stars-wishes</loc>
    <lastmod>2026-03-16T09:26:11+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/2024-c3-Stars_Wishes08_0fdf2bbe-7c6f-46cf-a81d-b046debd4e23.jpg?v=1773653171</image:loc>
      <image:title>Sneak Peek – Winter Collection 2024, Stars &amp; Wishes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/take-a-trip-to-christmassy-copenhagen</loc>
    <lastmod>2026-01-06T10:45:58+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Gift_giving_01_5b622c95-5283-4834-95c9-bf3da5c221d9.jpg?v=1767696358</image:loc>
      <image:title>Danish Christmas traditions</image:title>
      <image:caption>Trollbeads gift with black ribbon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-peak-carpe-diem</loc>
    <lastmod>2026-03-16T09:26:06+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Carpe-Diem-sneak-peek_a78038bc-92be-4311-81dd-b3d04bca06f4.jpg?v=1773653166</image:loc>
      <image:title>Sneak Peek- Spring collection 2025, Carpe Diem</image:title>
      <image:caption>Carpe Diem spring collection 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/northern-lights-magic-club-post</loc>
    <lastmod>2026-01-06T10:27:37+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/anna_boberg_-_northern_lights_1900_cd075a73-05ee-4e36-8494-a47f7824598d.jpg?v=1767695257</image:loc>
      <image:title>Northern Lights Magic: Illumination and Wonder</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-pek-summer-collection-2025-tides-of-treasure</loc>
    <lastmod>2026-01-06T10:26:59+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Blog_Sneakpeak_Tidesoftreasure_Hero_53651952-eff9-4ddc-98f2-b6fd02e8bdca.jpg?v=1767695219</image:loc>
      <image:title>Sneak Peek - Summer collection 2025, Tides of Treasure</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/interview-with-trollbeads-collector-kirsten</loc>
    <lastmod>2026-01-06T10:46:03+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Blog_Post_Main_Image_Kirsten_43864e3a-4089-4b4e-a142-09a21c3feb5e.jpg?v=1767696363</image:loc>
      <image:title>A Life in Beads: Kirsten’s Story</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/avalon-dream-a-bead-born-from-legend-and-longing</loc>
    <lastmod>2026-01-06T10:27:05+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/gladsbury_2e4353c6-f039-414f-aec1-26a8cb9cb1d1.jpg?v=1767695225</image:loc>
      <image:title>Avalon Dream: A Bead Born from Legend</image:title>
      <image:caption>Avalon in the real world Glastonbury Tor, the inspiration behind the Trollbeads Avalon Dream Bead</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/comfort-connection-and-craftsmanship-the-hygge-collection</loc>
    <lastmod>2026-01-06T10:45:53+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Hygge_Collection_Image_a186c8b8-7371-468e-bc4f-3fa128c50ac9.jpg?v=1767696353</image:loc>
      <image:title>Comfort, Connection, and Craftsmanship: The Hygge Collection</image:title>
      <image:caption>Person having a Hygge moment with a good book in front of the fireplace while wearing Trollbeads Hygge collection</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sheltered-by-love-carried-by-light</loc>
    <lastmod>2026-01-06T10:46:14+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/2025-LifeStyle-Designer-Bracelet_bc19854d-3049-490e-ba1a-de4f35cf69d2.jpg?v=1767696374</image:loc>
      <image:title>Sneak Peek: Guardian Wings Collection 🪽</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/guardian-angels-the-gifts-we-share</loc>
    <lastmod>2026-01-06T10:46:19+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/NewIn_GuardianWings_HB_c8e43472-599f-4828-862f-2cc46f7751d4.jpg?v=1767696379</image:loc>
      <image:title>Guardian Angels &amp; The Gifts We Share</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/50-years-of-stories</loc>
    <lastmod>2026-01-06T10:46:25+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/jubilee-on-black.png_SMALLEr_15e9216c-30c4-401f-ab76-b21b24567e11.png?v=1767696385</image:loc>
      <image:title>✨ Celebrating 50 years of stories ✨</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-peak-spring-collection-2026-stories-in-bloom</loc>
    <lastmod>2026-03-16T09:25:59+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Blogpost_spring_sneakpeek_1748f797-e8ae-4ed4-8d1f-8e053f65d93f.jpg?v=1773653159</image:loc>
      <image:title>Sneak Peek - Spring Collection 2026, Stories in Bloom</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-peek-mothersday-collection</loc>
    <lastmod>2026-03-13T13:57:59+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/10_fb6f2da9-07d9-426a-a006-a64aade60618.jpg?v=1773410279</image:loc>
      <image:title>Sneak Peek – Mother’s Day Collection 🪷</image:title>
      <image:caption>Model wearing Lily&apos;s Cradle gold plated bead next to Mother&apos;s Lily glass bead</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-peek-summer-collection-2026-peace-love-harmony</loc>
    <lastmod>2026-04-03T00:00:02+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/2026-Peace_Love_Harmony-_Lifestyle_1_fa2c97c1-00f7-479b-9ff7-e32ac1674866.jpg?v=1774878752</image:loc>
      <image:title>Sneak Peek - Summer Collection 2026, Peace. Love. Harmony.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/interview-with-trollbeads-founder-lise-aagaard</loc>
    <lastmod>2026-06-12T00:00:02+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Blog-post-image_lise_4cf51271-6f5a-48d7-914b-641ef0dc8b3a.jpg?v=1776763544</image:loc>
      <image:title>From Idea to Icon: An Interview with Trollbeads founder Lise Aagaard</image:title>
      <image:caption>Trollbeads founder Lise Aagaard is wearing a fully beaded necklace in photo with her family</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/a-conversation-with-ceo-robin-aagaard</loc>
    <lastmod>2026-05-15T00:00:02+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Blog_post_image_Robin_6e08c879-f8da-41c2-8b0b-51d7e0008523.jpg?v=1776762030</image:loc>
      <image:title>A Conversation with Trollbeads CEO, Niels Robin Aagaard</image:title>
      <image:caption>Trollbeads CEO Niels Robin Aagaard</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/the-stories-hidden-inside-every-gemstone</loc>
    <lastmod>2026-07-16T10:56:26+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Gemstonebanner_e5979289-b595-426e-b33e-d115d6c65a43.webp?v=1784195786</image:loc>
      <image:title>The Stories Hidden Inside Every Gemstone</image:title>
      <image:caption>Gemstone collage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trollbeads.ee/blogs/news/sneak-peek-autumn-collection-2026-force-within</loc>
    <lastmod>2026-08-07T00:00:06+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0672/2224/1532/articles/Autumn_collection_sneak_peek_image_fe559b30-5691-4781-addb-35b6177948ed.jpg?v=1785487277</image:loc>
      <image:title>Sneak Peek - Autumn collection 2026, Force Within</image:title>
      <image:caption>Campaign image of Autumn collection</image:caption>
    </image:image>
  </url>
</urlset>
